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| Is your business really ready for tourists in the age of social media? |
What does summer and Christmas season have in common? Well, we want both to last forever. And they're also both peak tourist seasons.
Unfortunately, they don't last forever. What happens when the tourists get back home?
They tell the tales of their travels and adventures to friends, coworkers and family. But they don't have to get back home to do so nowadays. They share their stories while visiting your shop. The magic of instantly uploading photographs and videos on social networks, and ta da! That's the magic of technology and that's also free publicity. Appropriately targeted as well. The entourage of the customer you've already won over is exactly who you want to reach.
By sharing good times and recommendations, customers inspire their peers to travel. With a swipe on a touchscreen, these people can in turn check out your wares and start dreaming. And dreams are the seeds that blossom into travels. Maybe these trips will lead to your shop... if your website was able to inspire the visitor...
We're in the age
of social media. The era of instant and content-rich information traveling
across the globe within seconds. Today the world is at your fingertips. We
“see” other people's experiences. We get inspired by friends of our friends. We
trip advise.
To fully reap the
visibility offered by social media, tourism companies and shops need to showcase their wares and services in the language of their visitors. Sow the dreams of travel that lead to the door of your business. Make your shop a must when
visiting your town. Leverage online word-of-mouth.
Besides your website,
your social media outlet – e.g., your company's Facebook page – must engage
a conversation with your customer. How can you achieve this? You need to spur conversations and
bond with your customers. Translating word for word literally just won't cut it. You need
to convey a meaningful message. You need to adapt
the cover to get your content through. Luckily, a tourism company only
needs to add a couple of sentences in the target language at the end of its social media
posts to get the message through to the world while keeping the exotic appeal
of its own native language.
Here's one more
thing: online
visibility has a global reach. Appeal to customers from places near and far, and don't miss out on the rising tourist tide from emerging markets. The world is limitless, dream big!
Contact us to learn more on how Merry Frogs can help you with
your website and social media translation.